By: Russell Brewer
Online commercial music is everywhere! New and innovative audio applications include background music for Podcasts, Flash developers, Backing tracks for video, Independent Films, Documentaries, Narratives, Animation Sequencing, Television/Radio – just to name a few. This broad market has opened due to the fact that copyright law prohibits the use of licensed music without the collection of royalties by traditional non-profit organizations such as ASCAP & BMI. Unsigned and unknown artists now have the opportunity to bring their music right to the end user, thereby bypassing the corporate entertainment machine.
No longer do the CEO’s decide what will be heard. Musicians today can utilize the Internet to bring fresh new products to a fertile market. This brave new world is a win-win for artists as well as music supervisors, project managers, and small companies seeking audio content on a budget.
Traditionally, companies requiring audio content would be required to go through conventional means, many times paying $1000’s to use small portions of audio. Today, there is a host of websites available that sell Royalty-Free Music for a one-time fee. Project managers can purchase Royalty-Free Music by the track or opt to obtain entire audio collections for a modest fee. Typically, fees range from $10-$20 per track or perhaps $50-$75 for albums.
One great company to check out is http://www.innerrhythmstudios.com/ – Inner Rhythm Studios is a collective of artists that boasts a wide range of musical genres and styles. They sell Royalty-Free Music and music loops for programs like Sony Acid and Apple Garageband. Serving the online community since 2003, they have a very talented staff of musicians. Another great benefit of purchasing music online is the fact that most content is now available as a digital download! Inner Rhythm Studios allows visitors to listen to the collections before they buy. Once a collection is chosen, payment is processed through Paypal and the download begins. Instant content delivered in CD quality!
Here are a couple of things that you want to keep in mind when shopping for Royalty-Free Music online:
1.) How do the samples for the track that you are interested in sound? Today, it is possible to produce very high quality MP3’s for online review. If the samples sound low quality, then beware. There are some pretty shabby sites out there trying to pawn off substandard content. Let your ear make the decision.
2.) Make sure that contact information is easily available just in case you need technical support. Problems can occur when downloading and it is convenient to have an immediate response if trouble occurs.
3.) Know the format that you need. Online audio content is available in a variety of formats. From MP3 to .wav, Apple AIFF, or standard CD format – make sure that you communicate your needs to your online music provider.
4.) Check out their blog! Many commercial music sites today have interesting facts about their artists, the music, and the latest studio happenings.
5.) Read the license! All royalty-free music should come with a ‘read me’ file or a license agreement. Royalty-Free Music can be used in any project, but cannot be resold as music by itself. The content must be used in some sort of production. Most companies require an additional license for projects that sell in excess of 5000 units. Read the fine print!
6.) Join royalty-free music forums or sign up for a newsletter. If you work with audio on a consistent basis, it’s always nice to know what is new. Newsletters and forums can provide project managers with up-to-date libraries fresh out of production.
7.) Keep it real! There are some ancient collections out there! Make sure that what you are buying was’nt produced in 1987!
So there you have it! Remember, it’s all about the music!
Russell Brewer – Sound Engineer and Webmaster – www.innerrhythmstudios.com You are free to use this article on your website or in your ezine as long as you do use it in its entirety.
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